CLOCKWISE FROM LEFT: Dustin
Philipp '14 enjoys reading a
paperback book. Natalie Cetta '18
reads her favorite magazine on
the Amazon Kindle Fire. Marina
Bryant '14 likes to browse through
news articles on the Apple iPad.
Alessandro Diaz-Barandiaran '15
reads a novel on the Barnes &
Noble Nook.
eBooks are more popular
among people UNDER
45 YEARS OLD.
eBook readers are most
likely to have a COLLEGE
OR POST-GRAD DEGREE
than print readers.
21% OF AMERICANS have
read an eBook in the past year.
26% OF EBOOK READERS
READ FOR LEARNING –
to gain knowledge and
discover information.
eBook readers READ
MORE BOOKS .
Maryanne Wolf, a developmental
psychologist and cognitive scientist from
Tufts University, believes that we should
move forward into digital reading with
reflection in order to "preserve the absolute
best of older forms, but know when to
use the new." Most readers will probably
dabble or plunge into the digital world, but
keep a firm hold of at least some physical
reading. Perhaps the newest mystery novel
or a hefty Stephen King tome are perfect
for your e-reader. Something denser or
more complex may be better suited to
paper where you can mark up the margins.
However we choose to read, the most
important factor for the future is that we
do continue to read. Story and imagination
as well as researched, quality information
are a cultural gift that we should never
squander. So don't worry about the format
of that new novel, just buy it and read it!
TOP SELLING
E-READING DEVICES:
1.
2.
3.
4.
Amazon Kindle Fire
B&N Nook
Sony eBook Reader
Pandigital eReader
SOURCES:
www.libraries.pewinternet.org
www.business2community.com; www.gizmodo.com
Bowker PubTrack Consumer, data from Q1 through Q2 2013
(US); Forrester North American Technographics Media &
Advertising Online Benchmark Recontact Survey, Q4 2011
and Q3 2012 (US); The Rise of e-Reading, Pew Research
Center's Internet & American Life Project, April 2012.
S U M M E R / F A L L
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